Healthwize was founded by nutritionist Pinky Nair to create awareness in society about the importance of healthy eating and physical activity. Healthwize has been encouraging people to adopt lifestyle changes that are necessary to preserve health by following a traditional diet and engaging in physically challenging activities. Our standards of living have improved, food availability has expanded and become more diversified, and access to services has increased but inappropriate dietary patterns and poor food choices along with almost no physical activity has increased diet related chronic diseases like diabetes and heart disease even among youngsters. It is much easier to maintain one's health than to try to regain it after it is lost. With this vision, Healthwize has been regularly conducting awareness sessions in schools, colleges, residents associations, summer camps and workplaces.